Blitz Health deployed an HCP engagement survey to Brand Marketers. The objective was to gain a clear understanding of the ever-changing HCP engagement landscape based on feedback from industry colleagues across the country. Survey responses were representative of...

With an increasing number of pharma marketers looking to integrate Blitz Health’s marketing driven peer-to-peer programming into their tactical plans, we thought this would be a good time to discuss best practices. Leverage an Insightful HCP Database With no-see and...

Virtual peer-to-peer meetings or video webinars are on pharma marketers lists to do more of. Blitz Health is an industry leader in biopharma virtual educational events for HCPs and patients. The following trends can help you make the most of your virtual events:...

As brand marketers enter the critical annual planning cycle, many are facing the tough task of getting more from their speakers’ bureau, while at the same time, being forced to reduce costs. The traditional approach has been to reduce the number of speakers and to cut...

If you are a pharma brand marketer whose budget is loaded with a full calendar of peer-to-peer “P2P” educational events, you might be wondering how you’ll educate the majority of physicians who do not attend these events. Or, you think you have the rest of your HCP...

We’ve seen two trends in pharma marketing merge to become a single narrative. Pharmaceutical Sales Rep access to physicians has declined, leading to the rise of non-personal promotion, especially in the area of digital media, as the fix. Non-personal promotion (NPP)...

For decades, the primary target of Direct-to-Healthcare Professional marketing by pharmaceutical companies has focused on the prescribing MD. Over the past decade, there has been a subtle but important shift to building relationships with the nurse practitioners and...

IS THE TRADITIONAL DINNER MEETING DEAD?   As patients are exposed to more direct-to-consumer advertising with new products in the marketplace, the need for clinicians to have in-depth knowledge on the latest therapies in order to be able to answer their patients’...