webcast

Look to the Past for the Future of HCP Peer-to-Peer Education

Look to the Past for the Future of HCP Peer-to-Peer Education

New opportunities for Pharma leveraging digital media and non-personal promotion have grown to fill voids left by the decline of the dinner meeting. These newer channels cannot replicate the dinner meeting in one important way though – that physicians and other HCPs still learn best through the Socratic Method.