nonpersonal promotion; marketing

Putting Personal Back Into Non-Personal Promotion

Putting Personal Back Into Non-Personal Promotion

With the multitude of non-personal promotion channels available today, pharmaceutical companies need to better understand how each health care practitioner and their practice reacts to different sales and marketing efforts. 

A rep-driven hybrid approach allows brands to glean valuable preference data from HCP interactions with Sales and combine that with what they actually demonstrate affinity for through their actions with promotional content.

Peer-to-Peer Education in Pharma Isn’t Enough

Peer-to-Peer Education in Pharma Isn’t Enough

If you are a pharma brand marketer whose budget is loaded with a full calendar of peer-to-peer “P2P” educational events, you might be wondering how you’ll educate the majority of physicians who do not attend these events. Aside from the Sales Rep, there is only one tactic we have found to consistently enable the success of other channels – teleservice outreach from our medical engagement call center. We are able to engage HCP customers in a focused, integrated educational approach to drive attendance to P2P programming, facilitate rep access, and direct the uptake of alternative learning channels.