If you are a pharma brand marketer whose budget is loaded with a full calendar of peer-to-peer “P2P” educational events, you might be wondering how you’ll educate the majority of physicians who do not attend these events. Aside from the Sales Rep, there is only one tactic we have found to consistently enable the success of other channels – teleservice outreach from our medical engagement call center. We are able to engage HCP customers in a focused, integrated educational approach to drive attendance to P2P programming, facilitate rep access, and direct the uptake of alternative learning channels.
Pricing pressure for pharma continues to increase. Pharma needs to look for new and more cost efficient ways to engage and educate clinicians.
New opportunities for Pharma leveraging digital media and non-personal promotion have grown to fill voids left by the decline of the dinner meeting. These newer channels cannot replicate the dinner meeting in one important way though – that physicians and other HCPs still learn best through the Socratic Method.