Virtual Programs

Marketing Driven Virtual Peer-to-Peer Programming Best Practices

With an increasing number of pharma marketers looking to integrate Blitz Health’s marketing driven peer-to-peer programming into their tactical plans, we thought this would be a good time to discuss best practices.

Leverage an Insightful HCP Database
With no-see and limited access clinicians becoming the norm, it has become critical for pharma marketers to know they can effectively access whitespace targets. Target HCP databases with current contact information, clinical colleague connections, as well as past educational engagement behavior allows outreach to be efficient and effective, driving attendance and engagement with brand educational resources.

New Client Offer: Let Blitz Health implement a free Marketing Driven Webinar (including audience recruitment) for your brand! Learn More

Use Effective Outreach and Recruitment Methods
Digital outreach needs to be paired with a personal channel that can assess any hesitation or objection. Tele-service campaigns afford the opportunity, through dialogue, to understand HCP needs so the right content and educational format can be leveraged. Additionally, tele-service outreach brings the ability to gather valuable objection data on a large segment of customers who are “non-responders” to existing digital channels.

Provide Multiple Opportunities for HCPs to Learn
If an HCP responds “no” to an offer of registering for an educational webinar, perhaps she will say “yes” to participate in an online enduring material or with printed educational and patient resources. Be prepared to offer several ways interested HCPs can engage with brand resources. We typically see 50% target list penetration when HCPs are provided educational resource options.

Make Your Virtual Peer-to-Peer Events Engaging and Insightful
Dynamic learning events are possible. Make sure that the meeting moderators have properly trained the speaker, are utilizing 2-way video, and have structured the webinar to encourage discussion and questions. Using peer-to-peer dialogue and interactive polling will help to accelerate learning, emphasize strategic messaging, and provide insights marketers can leverage in future brand planning.

Build on Marketing Driven Engagement Success
Think of these initial educational engagements as the beginning of a long-term relationship with customers. Continue to provide each customer with personalized support and educational resources through tele-service engagement and digital communications. Communicate HCP engagement data and insights with sales reps so they can follow-up to strengthen the relationship with their customers.

 

Learn how Blitz Health increases engagement and program attendance in marketing driven campaigns for our clients and partners. Contact Us






Speakers Bureau Management: New Efficient Models Emerging

Speakers Bureau Management: New Efficient Models Emerging

As brand marketers enter the critical annual planning cycle, many are facing the tough task of getting more from their speakers’ bureau, while at the same time, being forced to reduce costs. Here are couple of approaches we are implementing with our clients.

4 Trends Your Competitors are Doing to Enhance Their Virtual Meetings

4 Trends Your Competitors are Doing to Enhance Their Virtual Meetings

Virtual peer-to-peer meetings or video webinars are on pharma marketers lists to do more of in 2018. Blitz Health is an industry leader in biopharma virtual educational events for HCPs and patients. Following these trends can help you make the most of your virtual events.